The October teleclass with Paulette Ensign, our Tips Booklet Expert was inspiring, and we got a lot of great feedback! As a direct result of the teleclass, we have decided to commission Paulette to create a “collection of experts” booklet that the Association and participants can offer, both on our websites and at the conventions and speaking engagements that we’ll be going to next year. With Paulette’s amazing promotional ideas, plus fourteen people and the power of the Association behind it, this booklet should travel far and fast!

The idea of a tips booklet fits into the kind of cooperative marketing that NAIWE advocates. By joining with other members and experts, we can share great information to a much larger audience than we would have alone.  People who purchase or receive a copy of the booklet will have plenty of reason to keep it, and the freelancers who share tips automatically gain a greater measure of credibility through the quality of their information and their inclusion in the project.

We have settled on the theme of “Building Credibility as a Freelancer” because that was the number one reason people cited for joining a professional association in our January survey, so it’s obviously a concern. The booklet will be a wonderful way to introduce the association and those of us who want to participate by sharing 5 tips and a short bio.

I’m way too busy to take on another big project, and I’m sure you are too, so this sounded like an outstanding way to promote without a lot of effort. Paulette is the most organized person I know, so it’s nice to have her doing the work. Each participant will be able to use the booklet in any way– as a promotion, list builder, bonus, or just a “sticky business card.” Every time it goes out, it will promote all the participants by offering useful information people will want to keep and use.

I have already invited our NAIWE Experts and members, and some of them will be participating, so there are fewer than twelve spots left. As experienced freelancers, I know that each of you has worked hard to establish credibility, and you probably have some very good tips to offer. You’ll find all the details below and at Paulette’s website.  I’d love to have you join me in this!

Invitation to Participate in the NAIWE Tips Booklet

You know what it’s like balancing your marketing and delivering your services, even if you enjoy the marketing part at all. Like you, I’m forever looking for ways to promote my business as easily, economically, and uniquely as possible so it doesn’t get in the way of doing the part of my business I love most.

Wait ‘til you see a solution I discovered. This is probably the easiest promotion you’ll ever do, since your colleagues are marketing your business for you, positioning you as a leading expert in your field in the process.

It’s a cooperative tips booklet, spearheaded by the Queen of Booklets herself, Paulette Ensign. Paulette has personally sold over a million copies of her own booklet without spending a penny on advertising, so she knows how this is done.

• It takes you less than 10 minutes to participate
• You get instant credibility with your prospective clients as an author in addition to  your book
• The price can’t be beat.

This is not some slicked up brochure, but rather a resource packed with information that prospects and clients will be begging to get their hands on.

It’s a no-brainer. For a small investment of time and money, you’ll get tons of things from Paulette’s company. I was surprised by how much she put into this package and how little she’s charging. And Paulette makes it incredibly easy, which is also why I’m bringing this to you.

To see what you get and how you can benefit from a Collection of Experts Tip Booklet, go to www.CollectionOfExperts.com.  A link for our booklet, “NAIWE.com Building Credibility as a Freelancer – Tips from a Collection of Experts” is at the bottom of the page.  If you still have questions, contact Paulette at paulette@tipsbooklets.com or 858-481-0890 (Pacific time zone).

A maximum of 14 experts will be accepted for the booklet and the deadline for your commitment is November 6. Priority is given to NAIWE Members and Experts.

This is an easy, inexpensive way to add more options for your clients and readers to know about you and your company or your books. Do this today! Go to www.CollectionofExperts.com   The link to our “NAIWE.com Building Credibility as a Freelancer – Tips from a Collection of Experts” is at the bottom of the page, ready for you to take action.

If you’d like to participate, please don’t wait– there are fewer than twelve spots available at the last count! Visit www.CollectionOfExperts.com right away to sign up.

Topic
When I want to give someone a special gift, I give them [name of book] because…

If you’d like to participate in Friday’s topic, write a post on your own blog, then leave your post title and link in the comment section of this post so that others can enjoy what you’ve written. Be sure to share your posts in Facebook, Twitter, and other social media!

Topic:

I hated … when I had to read it in high school, but when I read it on my own later, I loved it because….

If you’d like to participate in Thursday’s topic, write a post on your own blog, then leave your post title and link in the comment section of this post so that others can enjoy what you’ve written. Be sure to share your posts in Facebook, Twitter, and other social media!

Topic
I’d write my autobiography, but I don’t need to, because my story has already been told in… [what classic book?]

If you’d like to participate in Wednesday’s topic, write a post on your own blog, then leave your post title and link in the comment section of this post so that others can enjoy what you’ve written. Be sure to share your posts in Facebook, Twitter, and other social media!

Topic: When I was a child, my favorite book was…because….

If you’d like to participate in Tuesday’s topic, write a post on your own blog, then leave your post title and link in the comment section of this post so that others can enjoy what you’ve written. Be sure to share your posts in Facebook, Twitter, and other social media!

Topic: If I were stranded alone on a deserted island with only seven books to read over the next few years, I would like to have…

If you’d like to participate in Monday’s topic, write a post on your own blog, then leave your post title and link in the comment section of this post so that others can enjoy what you’ve written. Be sure to share your posts in Facebook, Twitter, and other social media!

We were traveling today and missed posting this early on Monday, so some of the early Monday comments can be found on the previous post. Don’t miss them!

Remember to share the invitation with everyone you know. If they don’t love great books, they probably soon will!

Tuesday’s topic page will post Monday evening, but you can still post on Monday, even after Tuesday goes up. Enjoy!

In honor of Great Books Week, a holiday that is celebrated annually the first full week in October, NAIWE is hosting a Blog Tour with a specific daily topic Monday through Friday. The Association is a major sponsor of this event, and we fully support its goals.

If you’d like to participate, write a post on your own blog on the appropriate topic each day, then visit the appropriate post (linked below) on the NAIWE blog to leave your post title and link in the comment section so that others can enjoy what you’ve written. Be sure to share your posts in Facebook, Twitter, and other social media!

Here’s the schedule of topics:

Monday: If I were stranded alone on a deserted island with only seven books to read over the next few years, I would like to have…

Tuesday: When I was a child, my favorite book was… because….

Wednesday: I’d write my autobiography, but I don’t need to, because my story has already been told in… [what classic book?]

Thursday: I hated … when I had to read it in high school, but when I read it on my own later, I loved it because….

Friday: When I want to give someone a special gift, I give them [name of book] because…

You may approach your topic in any way you choose– you don’t need to stick with the word choices in the topics above.

Be sure to stop by the Facebook Event Page and “attend” there as well. You can even post comments and links on the event wall. While you’re there, I hope you’ll join the NAIWE News and Events page for Writers and Editors page. It’s another good way to keep in touch!

Finally, we invite you to make a small donation to the highly-rated charity, First Book in honor of Great Books Week. It takes only $2 to provide a needy child with a book to keep and cherish. You can read more and donate at the GBW web page. Great people read (and share) great books!

Join NAIWE’s Tips Booklet Expert, Paulette Ensign, as she calls in to teach us how to strategically and creatively use Twitter to create a product and market your business. Expect to learn a lot!

Wednesday, October 21, 200912:30 noon PT / 1:30pm MT / 2:30pm CT / 3:30pm ET

Watch your inbox for the call-in information (be sure you’re signed up for e-zine mailing list to the right so that you don’t miss any teleclasses or events!)

Create a Product and Market Your Business a Minute at a Time Starting on Twitter

What if you could create a product and market your business all at the same time for literally minutes a day, at no cost?  Oh, and have fun doing it, too? Well, you can.

Paulette Ensign, of tips booklets fame for almost two decades, crossed over her own barrier into the world of online social networking through the free mini-blogging service, Twitter. While many people are creating applications and guidance for effectively using Twitter to promote their business, Paulette realized it’s the ideal vehicle to write tips of about 22 words each. It’s a way for you to give useful information and create a presence for your business simultaneously, in less than a minute per tip. It’s multi-tasking at its finest.

Once you post the tips online, there are so many more things you can do with that content. Sharing useful tips through tips booklets has been and still is one of the easiest and quickest ways to become a published author, build credibility, and market yourself all at once. As fast as it is to write a booklet compared to a whole book, you can start a new product or distribute one you’ve already got as bite-sized pieces to a much broader audience. Plus there’s no design, production, or delivery costs online. You can then decide if you want to develop or extend a whole product line from that information.Discover:

* A simple formula for writing effective tips in 22 words or less.

* Ways to leverage tips into 7 other products and formats for sale and to give away

* Ideas for making money with this information, online and offline

* Licensing the content for huge profits

This session is just the thing if you are:

o A Reluctant Marketer

o The Introvert of the Century

o Transitioning into Info Products

o Older Than a Teenager

o Skeptical About the Value of Social Networking

Bio:

Paulette Ensign has personally sold well over a million copies of her own tips booklet, ‘110 Ideas for Organizing Your Business Life,’ without spending a penny on advertising. She did this with no business training, and enough guts and natural irreverence to figure it all out as she went.  Her first career was more than a decade of happily teaching string instruments in public elementary schools, before becoming a professional organizer from 1983 until the mid 1990’s after she wrote her booklet. Paulette has unwittingly become The Booklet Queen since writing her booklet in 1991.With a sense of humor and a ‘can-do’ attitude, Paulette shares her experiences with clients and audiences worldwide, through her consulting, speaking, and teleseminar services and products.

Paulette made a cross-country move from New York to San Diego, California in 1996  without missing a beat in her business because of the role that booklets play. When asked why she moved, her answer has consistently been “It doesn’t snow in San Diego.”

This event is for NAIWE Members, but non-members may listen live.

If you’re already on the NAIWE e-zine mailing list, you’ll receive the teleclass phone number and access code in your inbox on the day of the call. If you’re not, you can sign up on the teleclass page.

Can’t make the live call? Don’t worry! All calls are recorded and will be available to NAIWE members in the private members-only area of the NAIWE website. Join today and you can listen to this call, plus all of our past teleclasses on great topics such as ghostwriting, smart self-publishing, and more.