Join NAIWE’s Tips Booklet Expert, Paulette Ensign, as she calls in to teach us how to strategically and creatively use Twitter to create a product and market your business. Expect to learn a lot!
Wednesday, October 21, 200912:30 noon PT / 1:30pm MT / 2:30pm CT / 3:30pm ET
Watch your inbox for the call-in information (be sure you’re signed up for e-zine mailing list to the right so that you don’t miss any teleclasses or events!)
Create a Product and Market Your Business a Minute at a Time Starting on Twitter
What if you could create a product and market your business all at the same time for literally minutes a day, at no cost? Oh, and have fun doing it, too? Well, you can.
Paulette Ensign, of tips booklets fame for almost two decades, crossed over her own barrier into the world of online social networking through the free mini-blogging service, Twitter. While many people are creating applications and guidance for effectively using Twitter to promote their business, Paulette realized it’s the ideal vehicle to write tips of about 22 words each. It’s a way for you to give useful information and create a presence for your business simultaneously, in less than a minute per tip. It’s multi-tasking at its finest.
Once you post the tips online, there are so many more things you can do with that content. Sharing useful tips through tips booklets has been and still is one of the easiest and quickest ways to become a published author, build credibility, and market yourself all at once. As fast as it is to write a booklet compared to a whole book, you can start a new product or distribute one you’ve already got as bite-sized pieces to a much broader audience. Plus there’s no design, production, or delivery costs online. You can then decide if you want to develop or extend a whole product line from that information.Discover:
* A simple formula for writing effective tips in 22 words or less.
* Ways to leverage tips into 7 other products and formats for sale and to give away
* Ideas for making money with this information, online and offline
* Licensing the content for huge profits
This session is just the thing if you are:
o A Reluctant Marketer
o The Introvert of the Century
o Transitioning into Info Products
o Older Than a Teenager
o Skeptical About the Value of Social Networking
Bio:
Paulette Ensign has personally sold well over a million copies of her own tips booklet, ‘110 Ideas for Organizing Your Business Life,’ without spending a penny on advertising. She did this with no business training, and enough guts and natural irreverence to figure it all out as she went. Her first career was more than a decade of happily teaching string instruments in public elementary schools, before becoming a professional organizer from 1983 until the mid 1990’s after she wrote her booklet. Paulette has unwittingly become The Booklet Queen since writing her booklet in 1991.With a sense of humor and a ‘can-do’ attitude, Paulette shares her experiences with clients and audiences worldwide, through her consulting, speaking, and teleseminar services and products.
Paulette made a cross-country move from New York to San Diego, California in 1996 without missing a beat in her business because of the role that booklets play. When asked why she moved, her answer has consistently been “It doesn’t snow in San Diego.”
This event is for NAIWE Members, but non-members may listen live.
If you’re already on the NAIWE e-zine mailing list, you’ll receive the teleclass phone number and access code in your inbox on the day of the call. If you’re not, you can sign up on the teleclass page.
Can’t make the live call? Don’t worry! All calls are recorded and will be available to NAIWE members in the private members-only area of the NAIWE website. Join today and you can listen to this call, plus all of our past teleclasses on great topics such as ghostwriting, smart self-publishing, and more.
