How to Be an Almost-Instant Author: Expand Your Reach and Your Bottom Line a Tip at a Time
Join us on The Freelance Life for an inspiring one hour idea fest with NAIWE Tips Booklet Expert, Paulette Ensign.
- 7 November 2012
- 3:30 p.m. EST
The Freelance Life is hosted at TalkShoe.
- Direct link: http://www.talkshoe.com/tc/38165‘
You have lots of great tips about your expertise to share with the world, information that may seem like basic common sense to you that is nothing short of life changing for other people. And you keep hearing that social media for business is the way to go. Yet there are so many social media tools you’re not sure where to start.
Plus people keep telling you that writing a book is a must, leaving you weary just thinking about doing that. After all, you run a small business. Who has time? You may not even feel comfortable writing. You want and need to re-purpose everything you do to make the best use of your time, energy, and resources. Learn how to develop a painless and fun strategy that’s perfect for you, with big results both online and offline.
Paulette Ensign, founder and owner of Tips Products International, will have you popping with ideas as we chat about how she took the tips she shared with her clients and prospects and created a simple product that not only sold over a million copies in several languages and formats, but still sells today, over 20 years later.
Paulette Ensign, Founder and Owner of Tips Products International, had no idea she would sell well over a million copies of her 16-page tips booklet, 110 Ideas for Organizing Your Business Life, when she wrote it in 1991. Or that she would do so in four languages and various formats without spending a penny on advertising. Nothing in her background prepared her for that. Yet her can-do attitude triggered and supported those results. She has made a handsome living and a cross-country move from New York to San Diego by recycling the same 3500 words since 1991.
Paulette has two degrees in music education preparing for her original career teaching string instruments in public elementary schools for more than a decade.
Between teaching strings and developing the wonderful team at www.tipsbooklets.com, Paulette was actively involved in the then-emerging industry of Professional Organizing. She owned an organizing company and was a major contributor of time and talent to the National Association of Professional Organizers (NAPO), consistently serving in leadership roles, ultimately as national president.
Paulette added collaborative co-authored tips booklets to the learning tools and services she sells, providing an instant product and an instant marketing tool as a supplement or substitute to a person’s solo-authored booklet.
She now has more than forty years’ experience with small business owners, corporations, and professional associations in numerous industries, worldwide. She and her cat happily live a mile from the beach in San Diego. Of course it doesn’t snow at the beach, keeping them both young at heart.
NOTE: NAIWE members can be featured on The Freelance Life sharing great ideas, success stories, book chats, and more. Contact editor @ naiwe.com if you’d like to get on the list.