Shel Horowitz: Multiple Streams of Income for Writers

NAIWE Expert Shel Horowitz will be joining us Wednesday, April 22 at 3:00 p.m. EDT for an hour-long member teleclass on how to leverage your knowledge and skills to create a diversified income. We hope you’ll join us!

Shel Horowitz: Writer, speaker, NAIWE Expert

Shel Horowitz: Writer, speaker, NAIWE Expert

With eight nonfiction books under his belt, including the long-running bestseller Guerrilla Marketing Goes Green and award-winners Grassroots Marketing for Authors and Publishers and Grassroots Marketing: Getting Noticed in a Noisy World, you’d think Shel Horowitz might be one of those people who makes a living selling books.

But actually, book sales are only small pieces of a diversified income, all of it involving the same analytical and communication skills he uses to write his books.

This call will explore several income streams writers can pursue. Examples will include some or all of (depending on how the call evolves):

  • Speaking
  • Consulting on the publishing process
  • Consulting on your field of expertise (in Shel’s case, profitability and marketing for green/socially conscious businesses as well as authors and publishers–and with companies that want to turn hunger, poverty, war, and catastrophic climate change into sufficiency, peace, and planetary balance)
  • Commercial writing for business: marketing and informational copywriting, correspondence, company histories, executive biographies, speeches, social media feeds, etc.
  • Commercial writing for individuals (from resumes to thank-you notes to social media profiles)
  • Foreign and subsidiary rights sales
  • Product sales other than books
  • Ads on your website
  • Teaching and training
  • Event organizing and facilitation
  • Article, blog, and newsletter writing
  • Radio and TV work as on-air personality, pundit, analyst, etc.

So here’s the good news: you can be a writer and make a living, even if the obvious ways aren’t working for you. Shel started his writing and consulting business back in 1981 as a typing service, “to hold me over until my freelance magazine and newspaper career took off.” The business kept evolving and is now an international copywriting, consulting, and speaking enterprise with clients on five continents. (He hasn’t typed a term paper in 25 years, and hasn’t had an outside employer since 1981.)

Join us for the teleclass

Members will find call-in information for teleclasses in the member area of the NAIWE.com website. NAIWE teleclasses are totally free for members ($12 each for non-members).

If you’re not a member and you’d like to join in time for the teleclass, you may click on this “Join NAIWE” link to do so. If you would like to register for the teleclass only, you may do so by visiting the Teleclass Registration page. We hope you’ll join us!

Bring your questions and concerns, and be ready to boost your career with your very own blog!

Writing Techniques to Save Time and Money in the Editing Process, December 10th Teleclass with Barbara McNichol

photo Barbara McNichol (glass)You’re invited to join us for a NAIWE Member Teleclass

Writing Techniques to Save Time and Money
in the Editing Process
Join NAIWE’s Editorial Expert
 Barbara McNichol hosted by Janice Campbell
Wednesday, December 10, 2014 at 3:00pm EDT
Member Link to call-in information and slide show download.
* Members please note the phone number for the conference call has changed.

We hope you’ll join us for this opportunity to hear from one of our NAIWE experts.
*Barbara also has a special PDF Giveaway offer for those joining the teleclass.

Writing Techniques to Save Time and Money in the Editing Process

How can you employ techniques editors use in everything you write—whether it’s for your book chapters, promo materials, or business emails?

Barbara McNichol shares key tricks of the editing trade that can save authors time and money in the editing phase. Specifically, you’ll learn to:

  • Whack Wordiness
  • Set Your Objectives
  • Pursue a Parallel Path
  • Punctuate and Proofread with Fresh Eyes
  • Match the Word to the Meaning

What do these mean? Well, they translate into writing techniques that editors take to heart when polishing an author’s work. When authors take them to heart, it strengthens the writing from the get-go and streamlines the editing process—a win-win!

Over the past 20 years, Barbara has provided expert editing of more than 300 nonfiction books in the categories of business, spirituality, self-help, how-to, health, relationships, and more. She is the creator of Word Trippers: Your Ultimate Source for Choosing the Perfect Word When It Really Matters–a handy word choice guide to clarify your writing.

*Barbara is offering a *PDF giveaway of her 2nd Edition Word Trippers for those joining the teleclass.

Call-in Information for members and non-members
Members will find call-in information for the classes in the member area of the NAIWE.com website. NAIWE teleclasses are totally free for members ($27 each for non-members).

If you’re not a member and you’d like to join in time for the teleclass, you may click on this “Join NAIWE” link to do so. If you would like to register for the teleclass only, you may do so by visiting the Teleclass page. We hope you’ll join us!

Bring your questions and concerns, and be ready to boost your career with your very own blog!

Members may enjoy listening to one of her previous classes,  7 Writing Problems that Editors Constantly “Fix” to Make Your Book Sale-able from Nov. 2011.

Contact – www.BarbaraMcNichol.com

Blog –  barbaramcnichol.com/blog/

Twitter – @bookeditor

 

 

 

Develop Your Writer’s Portfolio: A Teleclass with Ruth Thaler-Carter

Ruth Thaler-Carter, NAIWE's "I can write anything" Expert

Learn how you can develop an effective online writing portfolio with NAIWE Expert Ruth Thaler-Carter.

Join us for a NAIWE Teleclass
May 1, 2013, 3:30 p.m. EDT
Instructor: Ruth E. Thaler-Carter joined by
NAIWE Director Janice Campbell

Developing an Effective Writing Portfolio

In the past, a freelance writer’s portfolio was a notebook or binder holding copies of published works, called clips (for “clippings,” as in articles clipped out of the newspaper or magazine where they were published) that writers toted along to in-person interviews. In today’s electronic age, freelance writers often need—or want—to present their work to prospective clients, agents, editors or publishers whom they cannot visit in person. Today’s portfolio has to be more flexible and beyond faxing or mailing a couple of  published articles.

This one-session class will look at ways to develop an effective, modern portfolio that creates opportunities to share your work, both published and in-progress. You’ll gain insight into what a portfolio should contain, as well a ideas for how to present it most effectively. You might even find yourself inspired to spend the afternoon adding things to the Portfolio page of your NAIWE member site!


Members will find call-in information for the classes in the member area of the NAIWE.com website. You’ll find it by logging in on any page of the site, then going to the Library link, then to the Expert Teleclasses link. NAIWE teleclasses are totally free for members ($27 each for non-members).

If you’re not a member and you’d like to join in time for the teleclass, you may click on this “Join NAIWE” link to do so. If you would like to register for the teleclass only, you may do so by visiting the Teleclass page. We hope you’ll join us!

How to Get Most Out of Everything You Do: A Teleclass with PR & Entrepreneur Expert, Diana Ennen

Join us for a member teleclass-
3:30 pm EST on Wednesday April 4, 2012

with Public Relations Expert Diana Ennen

You’ll learn:
  • How to write a great how to article on topics specific to your expertise.
  • How to get the most exposure for that article by adding it to your blog, newsletter, etc., and submitting it to the top ranking article submission sites as well as industry-specific places.
  • How to take it a step further and get even more exposure with your social media by creating tweets, facebook postings, etc., right from that article.
  • How you can review your website stats and online search stats to see what keywords brought the visitors to your site and with that knowledge create a Google Adword campaign.
  • And as a bonus, we show you how to create a video of your article and add it to your YouTube channel.

Dianna is President of Virtual Word Publishing, www.virtualwordpublishing.com. She has been in business for 25 years and has authored five books on starting a business including the best-selling book, Virtual Assistant the Series: Become a Highly Successful, Sought After VA. Today she specializes in PR and marketing. She has been featured on Fox News, CNN Radio, CBS4 News, etc., and co-hosted a radio show for over 3 years.

Members will find call-in information for the classes in the member area of the NAIWE.com website. You’ll find it by logging in on any page of the site, then going to the Library link, then to the Expert Teleclasses link. NAIWE teleclasses are totally free for members ($27 each for non-members).

If you’re not a member and you’d like to join in time for the teleclass, you may click on this “Join NAIWE” link to do so. If you would like to register for the teleclass only, you may do so by visiting the Teleclass page. We hope you’ll join us!

Member Teleclass: How to Complete Your Projects . . . Especially the Ones That Have Been Bugging You

Want to know how to knock out those projects that just hang on and on? Join us for this month’s member teleclass, “How to Complete Your Projects . . . Especially the Ones That Have Been Bugging You,” with NAIWE expert Meggin Meggin McIntosh, NAIWE's Productivity ExpertMcIntosh, The Ph.D of Productivity. She’ll delve into her experience to share sharp strategies for finishing even the most challenging projects.

Thursday, 12 January 2012

3:30 p.m. EST

Click this link for Meggin’s very helpful handouts.

We’ll talk about:

  • The #1 reason too many of your projects remain uncompleted.
  • The belief that is preventing you from ever getting some of your projects into the pipeline–so of course they never get completed.
  • The 3 tools you must have to get your projects completed.
  • The best secret for giving yourself peace of mind–even if it gives you a jolt of overwhelm first!
 How to get started so you have meaningful projects completed in a reasonable timeframe.
  • The 5 questions to ask and answer to know whether you are actually going to make any progress on your projects – or if you are woefully resigned to continue to live a life of frustration, unfulfilled possibilities, and lost opportunities.

Members will find call-in information in the member area. Just log in at the top of any NAIWE page; click on the “Library” link, and then the “Members-Only Blog” link. We’ll send a reminder via e-mail as well. Be sure that you’ve whitelisted *@naiwe.com (an asterisk, followed by @naiwe.com) in your e-mail program so that you receive the message.

If you’re not a member and you’d like to join in time for the teleclass, you may click on this “Join NAIWE” link to do so. If you would like to register for the teleclass only, you may do so by visiting the Teleclass page.

Meggin’s workshop can help you enter the new year with confidence and a clean slate. We hope you’ll join us!

Ghostwriter Claudia Suzanne: Successful Freelancing

Join us  for a member teleclass on Wednesday, October 20, as NAIWE Ghostwriting Expert Claudia Suzanne teaches about:

The Successful Person’s Approach to Freelancing

Presentation, Approach, and Perspective

A recognized book-industry authority, Claudia writes books for people who have wonderful ideas. She has written or ghosted approximately 100 titles, including four editions of her own critically acclaimed title, THIS BUSINESS OF BOOKS: A Complete Overview of the Industry from Concept Through Sales, which is required or recommended by college and university instructors across the country and around the world.

Her definitive book on ghostwriting and editing, Secrets of a Ghostwriter, is the only known text to address the full-range of theory, skills and politics for editorial service providers. Through her books, teaching, and mentoring, Claudia has launched or expanded numerous ghostwriting and other editorial-service careers.

Members will receive call-in information for the class via a member mailing. Be sure that you’ve whitelisted *@naiwe.com (an asterisk, followed by @naiwe.com) in your e-mail program so that you receive the message. If you’re not a member and you’d like to join in time for the teleclass, you may click on this “Join NAIWE” link to do so. If you would like to register for the teleclass only, you may do so for $27 by visiting the Teleclass page.

You may read more about Claudia and her work at her member site, ClaudiaSuzanne.NAIWE.com, and at her primary site, http://claudiasuzanne.com.