We wanted to get to know Kristen Fischer (NAIWE’s Journalism Expert) better, so last month we sat down with her. Here are some things she shared.
What is one thing that you learned about your craft the hard way, and what benefits have you received from it? Can these benefits be broadened to include marketing?
As a digital journalist, making connections was the hardest part. Finding editors to assign regular work can be so difficult because they move around so much. You have to keep putting yourself out there and continuously making new business relationships. The benefit is that you can write for a great publication, work with an editor who keeps you in mind throughout their career, secure references, and find a regular feed of work or a home for regular pitches. Those benefits can help you market yourself as a journalist and build your platform.
What has been your most rewarding marketing avenue, and how was it rewarding? Self? Monetary? Clients?
Letters of introduction. The direct connection you get from sending an email can be quite helpful in establishing a relationship–especially in the digital world.
What do you associate with marketing?
Creativity. Even if you’re not working in the marketing field, writers are creative people. Also, they have to find creative ways to market themselves. I hope more freelance journalists realize that staying in business for themselves isn’t so much about the writing; it’s about running your business. And staying in business demands marketing.
Whether you write for digital or print avenues, being a freelance journalist can be tough. This webinar will explore how to target publications, how to secure editorial contacts, how to line up regular work, and how to overcome obstacles that arise when you’re not on staff. Participants will learn business tips to break into new publications as a freelancer and keep a steady flow of freelance work coming. Bring a list of questions and your best tip for securing work as a freelance journalist.
You can join in this conversation on August 22, at 3 pm eastern, when NAIWE will host a discussion on marketing as a freelance journalist.
The cost for NAIWE members is only $10! To register, send an email with your name and telephone number.