We wanted to get to know Brian Schwartz (NAIWE’s Self-Publishing Expert) better, so last month we sat down with him. Here is what he shared with us.
Can an author’s website be “one and done?” Or how can it be updated if there is nothing to update?
At a minimum, it should be updated at least once every 3-6 months. Google has a tendency to rank sites higher that contain fresh content. But it’s also a fatal flaw to include so much information that the visitor’s curiosity is piqued, losing out on a sale. Less is more. I’ll discuss strategies to reserve the bulk of your content for those who’ve already purchased your book.
What is the most common mistake you see on an author website?
Not using a generic (untracked) URL. By just copying and pasting the URL from your browser, every visitor is ‘tagged’ as someone you sent to Amazon (and therefore who you have a personal relationship with) and one theory is that this is one of the tools Amazon is using to block reviews. Also, each page should have a single call-to-action. I will cover several examples during the webinar.
How much time should an author spend updating their website each week?
As little as possible! Authors should spend that time instead writing guest posts for other websites and doing whatever it takes to get their own site linked to from on other websites (blogs, podcasts, media, etc.). Links from other reputable sites are the fastest way to boost your Google ranking. Even if you can’t get another website owner to write about you, there are plenty of sites where you can publish yourself (and include a link back to your website), i.e., Medium, LinkedIn, YouTube, Wikipedia, Quora, etc.
The internet has impacted nearly every industry and books are no exception. In this webinar, Brian Schwartz showcases how bestselling authors are taking advantage of the web to increase value, grow sales, and connect with readers. He’ll also touch on the key elements of an effective author website and the common mistakes. You’ll hear the 5-figure tip Brian gave an author regarding a video that went viral.
If you feel like a deer in the headlights when you go online, Brian Schwartz will show you the simple steps you can take. From optimizing yourself on Amazon to more advanced tactics that can improve your search engine rankings, you will discover ways to webify your book to gain more reviews, grow readership, and ultimately increase profits. In a post-COVID world with the majority of your readers only a click away, you’ll see why timing has never been better to unlock your book’s full potential.
You can join in this conversation on November 19, at 6 pm eastern, when NAIWE will host a discussion on elements of an effective author website. The cost for NAIWE members is only $10! Non-members can join for $30. Register today!