We wanted to get to know Ashley Henyan (NAIWE’s Social Media Marketing Expert) better, so last month we sat down with her. Here are some thoughts she shared with us.
What is the span of a social network?
A social network is not limited to those who follow your channel or like your page. A social network is, for the most part, unlimited — especially considering that it only takes one “like” or “retweet” to exponentially expand your reach.
What is the average number of items in a toolkit to help engage a network of social advocates?
A toolkit is really a fancy way of describing a single-page online guide for your social advocates — the friends, family members, and colleagues who support your work or business and already like your page. In that essence, a toolkit is a single-page, Word document. However, the amount of content you incorporate into that document is completely up to you.
Once I have created my toolkit, is it one and done?
No! As your products expand and your brand evolves, you will want to update your toolkit. You might want to considering doing so quarterly, seasonally, or even in alignment with a new product launch, campaign, or event. Being timely and relevant is essential to stand out in the digital world. Your brand’s toolkit should be timely and relevant too!
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Are you posting and posting and posting on your social media platforms only to find your high school best friend and your mom are the only two followers liking or sharing your content? Then our upcoming webinar is JUST FOR YOU!
Get tips and tricks for engaging your followers and gaining new ones. You will also learn how to create a toolkit to help engage a network of social advocates to work for you, bringing greater visibility to your brand.
You can join in this conversation on December 9, at 2:00 pm eastern, when NAIWE will host a discussion on building your social media presence. The cost for NAIWE members is only $10! Non-members can join for $30. Register today!
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