What’s Wrong with Your Headline? Live Chat Tuesday, March 25, 2014

An Event for NAIWE Members on Tuesday, March 25 at 3 pm EDT (12 pm PDT)

Are Your Headlines Chasing Readers-and Writing Clients-Away?
You take the time to craft perfect prose, edit with an eagle eye, and turn in your writing assignments on time – even if you have to pull an all-nighter to do it.

And then, after all that hard work, your headline just lies there like a wet rug.

The headline of your article, newsletter, or blog post is the one element that will bring in tons of readers – or send them away in search of something shinier. And sadly, it’s all too easy to create a headline that keeps people from reading on to your carefully crafted writing.

That’s the scary news. The awesome news is that veteran freelancers
Carol Tice of Make a Living Writing and Linda Formichelli of The Renegade Writer know what’s wrong with your headlines – and they want to help.

Register for What’s Wrong with Your Headline? (It costs zilch!)

If you want to find out how to take your headlines from “meh’ to “wow”
– and land more writing assignments – I have a valuable offer for you.
On Tuesday, March 25 at 3 pm EDT (12 pm PDT), Carol and Linda will be presenting a NO-COST live call just for my readers:
What’s Wrong with Your Headline?
These two pro writers, who have a combined 35+ years’ experience as full-time print
and online freelancers, will share:
  • The top 12 ways your headline may be chasing readers – and writing clients – away.
  • How sharing too much info in your headline can be worse than not sharing enough.
  • The number one way to know what style of headline to use for each assignment. (Hint: It’s right in front of your face!)
  • Why your headline needs to get readers to qualify themselves.
  • And more!
If you feel your headlines could be getting better results – don’t be embarrassed, that applies to MOST of us – you won’t want to miss this call. Dial in and learn how to bring in more readers, more clients – and more writing assignments.
Register for What’s Wrong with Your Headline? (No cost!)
Register now and sign-in at least 15 minutes before the event.
Carol and Linda will take questions before the event and will be doing a
headline critique party right in the chat forum — so bring your headlines
and we’ll help you tweak ‘em!
I’ll be there as the host – and as a learner. I look forward to seeing you there too!
~Janice Campbell
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JSTOR Discount is New NAIWE Benefit

NAIWE and JSTOR are pleased to announce a 25% discount on a 1-year JPASS for members

 JPASS: Your personal access plan to a digital library of more than 1,500 academic journals on JSTOR. Access the most influential research and ideas published in the humanities, social sciences, and sciences over centuries—anywhere, anytime.

What is JPASS?

JPASS is a time-based individual “library card” granting access to more than 1,500 journals from the JSTOR archive collection.

What content is in JPASS?

JPASS grants access to JSTOR’s journal archive collection content. Some exceptions apply. A complete title list is available on jpass.jstor.org, and new journals are added monthly.

What is the NAIWE Member Discount?

Members may purchase a JPASS annual access plan for $149 US, a savings of 25% of what others pay. Monthly access, at $19.50 per month, is also available.

How do I get the JPASS discount?

The administrator at your association distributes a custom URL to members and is tasked with securing this as they would a promotional code available to members only. The individual member then completes the transaction by credit card on the JPASS website by using the URL, which acts as a promotional code to expose the 25% discounted price.

Does the URL expire?

Yes, URLs will expire in 6 months. If this exclusive offer is viewed as valuable to the member base, JSTOR can renew the offer. Active members will be able to renew JPASS by getting the current URL from the association administration.

How does this URL work?

When a member clicks on the URL, a pre-programmed parameter adds the discounted price of $149 to the JPASS sales website information. In order to view the $149 price, this specific link must be used.

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Teleclass: How to Set Up Your Blog as a Client Sample

How to Set Up Your Blog as a Good Client Sample

Carol Tice, professional blogger.

Join Carol Tice and NAIWE to learn more about how to set up your business blog. Carol is the NAIWE Blogging Expert and makes a living as a professional blogger. Her blog, Make a Living Writing was chosen as one of the Top Ten Blogs for Writers at the well-known Write to Done site, so it’s apparent that she really understands the world of blogging.

Teleclass time and date:  3:00 pm EST on Wednesday, February 26, 2014

Some of the topics she will cover:

  • Setting up your blog as a good client sample
  • Guest Posting
  • Getting and Managing Clients
  • Ideas for business blog posts for clients -Got tons of’em!

In her bio, Carol states, “I started Make a Living Writing because I wanted to share what I’ve learned about successful freelancing and help writers support themselves with their craft. This blog is my give-back to the profession that allows me to pay my bills doing something I truly enjoy.” Carol is an engaging speaker with a lot to teach, so don’t miss this!

Members will find call-in information for the classes in the member area of the NAIWE.com website. You’ll find it by logging in on any page of the site, then going to the Library link, then to the Expert Teleclasses link. NAIWE teleclasses are totally free for members ($27 each for non-members).

If you’re not a member and you’d like to join in time for the teleclass, you may click on this “Join NAIWE” link to do so. If you would like to register for the teleclass only, you may do so by visiting the Teleclass page. We hope you’ll join us!

Bring your questions and concerns, and be ready to boost your career with your very own blog!

Members may enjoy listening to one of her previous classes, 20 Blogging Success Secrets, at this link.

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How to Self Publish: October Teleclass with Peter Bowerman

Peter Bowerman, Writer, Self-Publisher, NAIWE Expert

Join us for a NAIWE Teleclass!
October 16, 2013, 3:00 p.m. EDT

Instructor: Peter Bowerman with
NAIWE Director Janice Campbell

Don’t miss this compelling one-hour member teleclass with Peter Bowerman, the Well-Fed Writer and Well-Fed Self-Publisher. He’ll be sharing his self-publishing expertise and talking a bit about what has changed since the first edition of The Well-Fed Self-Publisher was published. Peter is a commercial freelance writer who has published over 250 articles and editorials, leads seminars on writing and is a professional coach on both commercial freelancing business start-up and self-publishing.

New article on Peter’s blog:

 

Successful Self-Publishing Demystified
How to Turn One Book into a Full-Time Living

Landing a publisher is harder than ever. Even when you do, count on anemic royalty
rates, 18+ months to publication, giving up the rights, and still doing most of the
marketing yourself! Meanwhile, self-publishing has become more viable and potentially
lucrative than ever before.

Join Peter Bowerman, veteran commercial freelancer, popular speaker and successful
self-publisher of the multiple-award-winning Well-Fed Writer (www.wellfedwriter.com)
and Well-Fed Self-Publisher (www.wellfedsp.com) titles, as he shares proven strategies
for production, promotion, and enhanced profitability (thanks to multiple income streams
from spin-off businesses!) that have yielded 70,000+ copies of his books in print and a
full-time living since 2001.

The Well-Fed Self-Publisher by Peter BowermanA brand new, updated edition of The Well-Fed Self-Publisher: How to Turn One Book into a Full-Time Living is now available. This eagerly anticipated how-to guide to making your book a commercial success – minus the big publisher or hefty marketing budget – chronicles Peter’s own successful self-publishing path, where he indeed created a full-time living for more than five years (and counting). For more details, visit: www.wellfedsp.com.

BIO:

Peter Bowerman, a veteran commercial writer, is the self-published author of the three
award-winning Well-Fed Writer titles (www.wellfedwriter.com), how-to “standards” on
lucrative “commercial” freelancing – writing for businesses for $50-125+ an hour. He
chronicled his self-publishing success in the award-winning 2007 release, The Well-Fed
Self-Publisher: How to Turn One Book into a Full-Time Living, and its newly released
2014 updated edition. www.wellfedsp.com.

He’s had 300+ articles published, speaks regularly on writing and publishing, and is a
professional coach for commercial freelancing and self-publishing ventures. Check out
his book titling service at www.titletailor.com.

Teleclass Details

Members will find call-in information for the classes in the member area of the NAIWE.com website. You will find it by logging in at the top of any page of the site, then going to the Member Area link (more menus will drop down from here), then to the Member Benefit and Discounts link. NAIWE teleclasses are totally free for members ($27 each for non-members).

If you are not a member and you would like to join in time for this teleclass, you may click on this “Join NAIWE” link to do so.

If you would like to register for this single teleclass only, you may do so for $27 by visiting the Teleclass page.

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Develop Your Writer’s Portfolio: A Teleclass with Ruth Thaler-Carter

Ruth Thaler-Carter, NAIWE's "I can write anything" Expert

Learn how you can develop an effective online writing portfolio with NAIWE Expert Ruth Thaler-Carter.

Join us for a NAIWE Teleclass
May 1, 2013, 3:30 p.m. EDT
Instructor: Ruth E. Thaler-Carter joined by
NAIWE Director Janice Campbell

Developing an Effective Writing Portfolio

In the past, a freelance writer’s portfolio was a notebook or binder holding copies of published works, called clips (for “clippings,” as in articles clipped out of the newspaper or magazine where they were published) that writers toted along to in-person interviews. In today’s electronic age, freelance writers often need—or want—to present their work to prospective clients, agents, editors or publishers whom they cannot visit in person. Today’s portfolio has to be more flexible and beyond faxing or mailing a couple of  published articles.

This one-session class will look at ways to develop an effective, modern portfolio that creates opportunities to share your work, both published and in-progress. You’ll gain insight into what a portfolio should contain, as well a ideas for how to present it most effectively. You might even find yourself inspired to spend the afternoon adding things to the Portfolio page of your NAIWE member site!


Members will find call-in information for the classes in the member area of the NAIWE.com website. You’ll find it by logging in on any page of the site, then going to the Library link, then to the Expert Teleclasses link. NAIWE teleclasses are totally free for members ($27 each for non-members).

If you’re not a member and you’d like to join in time for the teleclass, you may click on this “Join NAIWE” link to do so. If you would like to register for the teleclass only, you may do so by visiting the Teleclass page. We hope you’ll join us!
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March Teleclass with Rochelle Melander-Writing Goals That Work

rochelle smallJoin Janice and Rochelle Melander for a
NAIWE teleclass,
March 20, 2013 at 3:30PM EST.

 

Writing Goals That Work

You’ll learn
+ A key step you must take before even setting a goal.
+ The elements of successful writing goals.
+ Tools specifically designed to help writers meet their goals.
+ Inspiring stories from famous writers.
+ Six ways to write at least fifteen minutes a day when you have NO time to write.

Rochelle Melander is an author, speaker, and certified professional coach. She is the author of ten books, including the National Novel Writing Month guide—Write-A-Thon: Write Your Book in 26 Days (and Live to Tell About It) Rochelle teaches professionals how to write good books fast, use writing to transform their lives, navigate the publishing world, and get published! For more tips and a complementary download of the first two chapters of Write-A-Thon, visit her online at www.writenowcoach.com

Rochelle Y. Melander
Author and Writing Coach
Editor, The Word in Season
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Author of the book,
(Writers Digest Books, October 2011)
A 2011 ForeWord Book of the Year Finalist
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

rochelle@WriteNowCoach.com

Members will find call-in information for the classes in the member area of the NAIWE.com website. You’ll find it by logging in on any page of the site, then going to the Library link, then to the Expert Teleclasses link. NAIWE teleclasses are totally free for members ($27 each for non-members).

If you’re not a member and you’d like to join in time for the teleclass, you may click on this “Join NAIWE” link to do so. If you would like to register for the teleclass only, you may do so by visiting the Teleclass page. We hope you’ll join us!
TAP! at NAB Show: Digital Publishing Workshop Monday, April 8 - Wednesday, April 10 | Las Vegas Convention Center

Join NAIWE at TAP2013!

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A Guide for the Freelance Indexer: Book Chat with April Michelle Davis

A Guide for the Freelance Indexer by April Michelle Davis, NAIWE Expert
Have you considered becoming an indexer or adding indexing to your list of freelance skills? NAIWE Social Media Marketing Expert April Michelle Davis has just written a guide on this highly specialized and much needed professional skill, and she joined us for a Book Chat on The Freelance Life on Wednesday, January 30, 2013, at 3:30 p.m. EST. We discussed April’s new book, the business of freelance indexing, book marketing, and the process of becoming a successful freelance editor and indexer.

Here is the recording for the show:

A Guide for the Freelance Indexer

Here is a look at what will you learn in this helpful guide:

  • Writing and organizing the index
  • Setting up an index entry
  • Editing the index
  • Dealing with content
  • Working with electronic tools
  • Professional standards and best practices for your freelance business

A Guide for the Freelance Indexer is based on many years of study, indexing, and teaching. Author April Michelle Davis holds a master’s of professional studies degree in publishing from George Washington University as well as certificates in editing, book publishing, and professional editing. She has also completed the “Basic Indexing” course at the USDA Graduate School and “Indexing: Theory and Application” at the University of California, Berkeley. A member of the American Society for Indexing, April is chair-elect for the Mid-South Atlantic chapter of ASI.

A Guide for the Freelance Indexer is not only an important book for anyone embarking on an indexing career, or considering such a move, but also for editors and writers who work with indexers or need to evaluate the quality of an index.

NAIWE members: If you would like to schedule a Book Chat or Success Story interview, please contact us at support@NAIWE.com.

 

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Technologically Advanced Publishing Report- Member Teleclass

TAP-conference-image-2013NAIWE members are invited to join us January 16, 2013 at 3:30 p.m. EDT for a report on the recent Technologically Advanced Publishing Conference (TAP 2013) topics and speakers. NAIWE was a media sponsor for this conference, and director Janice Campbell, and scholarship winner, Carol Topp, NAIWE’s Accounting for Freelancers Expert, attended.

In a wide-ranging conversation, Janice and Carol will share what they learned about the newest frontiers of digital publishing, including

  • Book writing tips and techniques
  • Insider tips for making it as a content publisher
  • Design essentials for digital publishing
  • Copyright principles
  • Creating synergy and keeping your brand consistent across your blog and social media
  • A look at Adobe Digital Publishing Suite and iBooks
  • And more . . .

You’ll come away with a better understanding of where the publishing world is moving, and how to choose your path to publication.

Members will find call-in information for the classes in the member area of the NAIWE.com website. You’ll find it by logging in on any page of the site, then going to the Library link, then to the Expert Teleclasses link. NAIWE teleclasses are totally free for members ($27 each for non-members).

If you’re not a member and you’d like to join in time for the teleclass, you may click on this “Join NAIWE” link to do so. If you would like to register for the teleclass only, you may do so by visiting the Teleclass page. We hope you’ll join us!
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Carol Topp Wins TAP! 2013 Scholarship from NAIWE

Carol Topp, CPA: Taxes and the Freelance Writer or Editor

Carol Topp, CPA

We’re delighted to recognize Carol Topp, CPA, the NAIWE Accounting for Freelancers Expert, as the winner of the TAP! 2013 Scholarship. She’ll be joining us at the Technologically Advanced Publishing Conference in Orlando, Florida, just three weeks from now, and will be a guest at dinner with NAIWE Director, Janice Campbell.

There are still a few spots left at this conference, and we’d love to see you there (NAIWE members are invited to join us for dinner). You can register at www.TAP2013.com. If you are in publishing or work with those who are, you’ll leave this conference with information that can help you make 2013 your best year ever. We hope you can come!

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Introducing April Michelle Davis, NAIWE Social Media Marketing Expert

April Michelle Davis, NAIWE Social Media Marketing ExpertApril Michelle Davis is the founder of Editorial Inspirations. April Michelle draws on social media as a promotional avenue for her editorial services, as well as her classes and speaking engagements. She uses Facebook, LinkedIn, Twitter, and other forms of social media as touch points with potential clients. Because of April Michelle’s success in reaching the social media market, her book, A Guide for the Freelance Indexer, was initially promoted solely online.

April Michelle provides exceptional editing, indexing, and proofreading services to both publishers and authors. Each task is approached with a greater understanding of the various aspects of the publishing process. The intent of the author and the publisher is always kept in mind—from the first word to well beyond the end.

Based out of Richmond, Virginia, April Michelle hosts in-person and correspondence courses for editing and indexing. Google “april michelle davis” and you will find that most every result on the first page is about her, or Google “editor indexer” and the first result is April Michelle.

Sign up for April Michelle’s course, Editing 101, at www.editorialinspirations.com/services/classes to learn how to use social media to your benefit. You can learn more about April Michelle at her NAIWE site, AprilMichelleDavis.NAIWE.com.

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