We wanted to get to know Marcia Rosen (NAIWE’s Public Relations and Book Marketing Expert) better, so last month we sat down with her. Here are some thoughts she shared with us.

Is there one genre that’s more popular in audiobook?

I think all genres have become popular as audiobooks but in particular mysteries, romance, and nonfiction. As in books you can hold in your hand, readers go to the kind of books that have always appealed to them.

Was there a single event that led to the audiobook growth?

The pandemic had a big impact. Many bookstores stopped doing book signing events, book conferences were cancelled, and audiobooks gave readers and authors new options. The fun of audiobooks is they can be listened to anywhere and on so many devices these days.

Can any book be made into an audiobook?

Almost any book can. Of course, coffee table books and others perhaps academic with lots of graphs, etc. would not work. The market is huge and growing.

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The audiobook market is one of the fastest growing segments of the publishing industry. According to the Audio Publishers Association, it grew an estimated 24.5% from 2017 to 2018. This included self-published authors and small publishers who access numerous marketing actions and opportunities to create an awareness and enhance sales. And think of the millions of people who drive to and from work each day; many listen to audiobooks. They are just one audience since people can listen anywhere, anytime.

You can join in this conversation on March 22, at 2:00 pm eastern, when NAIWE will host a discussion on the audiobook market. The cost for NAIWE members is only $10! Non-members can join for $30. Register today!

We wanted to get to know Kajli Prince (NAIWE’s Tax Expert) better, so last month we sat down with him. Here are some thoughts he shared with us.

Why does it seem like tax season is open earlier this year?

The tax season is likely starting early so the IRS can start dealing with the processing of tax returns of taxpayers who received the third stimulus payment, or those of taxpayers who received the advanced child tax credit. These monies are NOT taxed, but the IRS has to check all the amounts reported on each return before it can be processed. This added step accounted for the reason why a lot of taxpayer 2020 returns were processed late due discrepancies in the reporting of the first and second stimulus payments.

Why has the tax filing deadline changed from April 15th?

The filing deadline is April 18, 2022, (for most taxpayers) because of the Emancipation Day holiday in the District of Columbia for everyone except taxpayers who live in Maine or Massachusetts. Taxpayers in Maine or Massachusetts have until April 19, 2022, to file their returns due to the Patriot Day holiday in those states. Taxpayers requesting an extension will have until Monday, October 17, 2022, to file.

What will delay the tax refund?

There are certain credits that may delay a taxpayer’s return from being processed. These include the child tax credit or, more likely, the additional child tax credit. The earned income credit is also notorious for delaying the processing of a taxpayer’s return. And, referring back to the first question, if you received any stimulus payment, not accurately reporting the amount received will likely delay the tax refund (assuming the taxpayer is due a refund).

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As if taxes are not confusing enough as it is. Since COVID, however, Kajli Prince has found that his clients are more confused than ever about what to expect at tax time. In this webinar, Prince will share some of the most frequently asked questions that he has been asked over the past two years (since COVID came to visit). In past webinars, he has been keen on sticking to small business matters. However, for this year’s webinar, he plans to discuss issues like (advanced) child tax credit payments, stimulus payments, as well as how to avoid paying a tax penalty on “coronavirus-related” retirement distributions.

You can join in this conversation on February 24, at 7:00 pm eastern, when NAIWE will host a discussion on taxes, credits, and stimulus payments. The cost for NAIWE members is only $10! Non-members can join for $30. Register today!

We wanted to get to know Jake Poinier (NAIWE’s Freelance Expert) better, so last month we sat down with him. Here are some thoughts he shared with us.

What is it about referrals that make them so powerful?

They offer plenty of advantages, but the first one that comes to mind is that you’re getting a warm lead, so there’s less convincing and selling involved to secure a project. If you are getting a referral from one of your loyal clients, it will likely be a decent match, which means that they’ll be easy to work with and possibly less price sensitive. Finally, once you achieve a steady stream of referrals, it reduces your overall marketing needs — it’s like having a virtual sales force.

Is it true that referrals are free?

That depends on the circumstance. Most people who refer business to me do it as a professional courtesy. In return, I always write them a thank-you note, let them know how the project went, and might offer to buy them lunch. (Ideally, I will hook them up with a referral in the other direction.) Sometimes a referring source may request a fee, which is fine if the math pencils out. But make sure the parameters are clear: Is this a one-time fee or a fee for every project going forward?

When is the preferred time to ask for referrals?

There’s no bad time! You can introduce the topic the first time you talk with someone, along the lines of mentioning that you’re a referral-based business. If a project is going well, you can mention referrals during the process or when it’s successfully completed. Note that all of this comes with a caveat: You don’t want to come across as pushy or desperate. Your approach should be something like: “Do any of your peers in XYZ industry have similar needs that would benefit from my services?” The answer might not be an immediate yes, and if it’s not, you’ve planted the seed.

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Ask any experienced freelancer, and they’ll tell you that referrals offer the most powerful way to build and diversify your business. In this session, we’ll discuss how you can create a system that increases your volume of high-quality word-of-mouth projects. Topics include the hidden benefits of referrals; when, where, and how to ask for them; and the key steps to take that will keep them flowing.

You can join in this conversation on January 26, at 2:00 pm eastern, when NAIWE will host a discussion on benefitting from referrals. The cost for NAIWE members is only $10! Non-members can join for $30. Register today!