The holidays are almost here! Have you thought about how you can package your books in gift sets?
For those who have written a series, that is already a gift set, but how can an author create a gift set if they have published only one book?
A gift set can be created with fellow authors from the same genre. I have seen these done among three or four authors, and the bundles have sold very well!
An author can also create a gift set with items that would be of interest to your reader. For example, a children’s book gift set could include coloring pages, a romance book gift set could include a candle, or a science fiction gift set could include a sketch of the main character.
These gift sets can be used for the upcoming holidays, but they can also be used as special promotional pieces or giveaways.
What are some other creative ways you have found to market your books as gift sets?
April Michelle Davis has been the executive director of the National Association of Independent Writers and Editors (NAIWE) since 2018. Prior to that, she was NAIWE’s Social Media Marketing Expert. NAIWE is an association that focuses on career building for writers, editors, and other professionals in the publishing industry by developing multiple streams of income; it helps its members market their products and services through social media, newsletters, and more.
She is also the coordinator for the Virginia chapter of the Editorial Freelancers Association, a lifetime member of the American Copy Editors Society, and a freelance editor, indexer, proofreader, and author. April Michelle has taught courses through her own company, Editorial Inspirations, as well as for associations and colleges on topics such as editing, indexing, grammar, writing, and creating macros.
Her credentials include a master’s degree in publishing from George Washington University and a bachelor’s degree in English from Messiah College, as well as certificates in editing (University of Virginia), book publishing (University of Virginia), and professional editing (EEI Communications).
April Michelle has shared her insights about her career development by contributing quotes and vignettes to several books. She has presented sessions on various editorial topics to many groups, including the Virginia Writers Club, the Communication Central conference, Randolph-Macon College, the Christian PEN: Proofreaders and Editors Network, the EFA, Copyediting newsletter, RavenCon, and the Hanover Book Festival. In addition, April Michelle has published three books.