We wanted to get to know Carol Tice (NAIWE’s Content Marketing Expert) better, so last month we sat down with her. Here are some thoughts she shared with us.
What wins have you personally seen from LinkedIn marketing?
I’ve been hired by three Fortune 500 companies after they found me on LinkedIn—Costco, Alaska Airlines/Horizon, and Labor Ready (now TrueBlue)—among many other inbound leads I’ve received through my profile and the content I post.
Why bother with content marketing on LinkedIn—what’s the upside here?
LinkedIn is THE social platform for connecting with prospective clients all over the world—it’s the only place where you can overtly state you’re looking for clients without getting blocked or banned. It’s also an easy place to quickly build authority with posts on LinkedIn’s blog, a/k/a Pulse. In my mastermind program, I’ve coached students for several years on how to attract clients on LinkedIn, and they’ve seen reliable success in a fairly short time.
I’ve posted on LinkedIn, but nothing ever happens. Why?
There are a few fundamentals you need in order to attract attention on LinkedIn—your profile needs to be enticing and complete (including keyword phrases for your industries or types of writing, so LinkedIn knows who you’re looking for), you need to build up your connection count, and be active on the platform.
Once you complete your profile, you have to know what to post and how to write a STRONG headline to make your content on LinkedIn work for you. I see many writers posting about writing topics or their personal life, rather than on topics their target clients would be likely to click on and read. I’ll be discussing the differences there, and how to craft content that moves your marketing forward.
So you’ve got your LinkedIn profile set up. Now what? What do you write in your status updates, or in LinkedIn’s articles section, to build your authority and attract the clients you want?
This example-filled presentation will show you multiple strategies and approaches for creating content for LinkedIn that builds your business — even if you don’t have much time to spare.
You can join in this conversation on October 23, at 2 pm eastern, when NAIWE will host a discussion on book marketing.
The cost for NAIWE members is only $10! Non-members can join for $30. To register, send an email with your name and telephone number.