Today’s podcast episode is a Book Chat episode, where we get to know one of the books that has been published by a fellow NAIWE member.
Our guest today is Marcia Rosen.
Marcia Rosen (aka M. Glenda Rosen) is a marketing and public relations advisor for authors and a senior team member creating out-of-the-box strategies for a marketing/advertising agency and client projects. She was owner and founder of a business/marketing and public relations agency and consulting firm in New York City; The Hamptons; and Albuquerque, New Mexico, where the company served as advisors to a wide range of national, regional, and local clientele. Marcia has presented book marketing and public relations programs at local and national events, including major book conferences, for nearly 20 years. In addition, she has worked with numerous authors developing and implementing plans to create an awareness of them as authors and gain recognition and sales for their books, including book launch campaigns and ongoing actions both through social media and traditional activities. Marcia is the author of ten books. She has published numerous articles and is a member of Sisters In Crime Los Angeles and Albuquerque, Central Coast Writers, Public Safety Writer’s Association, and Rocky Mountain Fiction Writers.
Q: How long have you been a writer? And what piqued your interest about this industry?
I’ve been writing books for almost twenty years, first business, then memoir and last eight two mystery series. I wanted to be a writer since I was 14.
Q: Is this your primary profession, or do you have other careers?
It is now. Prior to this, I owned a full-service marketing and public relations agency offices in New York, California, and New Mexico.
Q: When did you first have the idea for this book? And what inspired you to actually write this book?
The idea of the Senior Sleuths Mystery series was a combination of loving the Thin Man series and wanting to write mysteries and adventures with seniors being active, interesting, exciting, and adventurous with a touch of romance mixed in with murder.
Q: What prompted you to publish the book when you did?
Good timing for seniors and me as a senior.
Q: What did you learn while working on this book? And what were some challenges you faced during the writing or publication of this book?
I kept at it same as in business. I don’t listen to negative voices, only let people I trust read and edit it.
Q: What avenues have you used to market your book? And which ones were the most successful for you?
Lots! Signings at bookstores and conferences, social media actions, networking, guests on blogs and not going programs on zoom, which are very helpful.
Q: Where has this book been mentioned, and has it won any awards?
It has been mentioned on Goodreads, Amazon, social media, mystery blogs, Mystery Scene Magazine, and it placed second with Public Safety Writer’s Association—a great organization. It won first place for writing, “My Memoir Workbook.”
Q: Is there anything else you’d like to share with our listeners?
Accept and act on how important it is to stay visible with your book and you as an author.
December: National Write a Business Plan Month. As a freelancer, you are a business owner, so consider writing a business plan this month!
